Welcome and About Us

About the team:

As you may have guessed, at Mad on Sewing, we really are mad on sewing!

I’m Manuela and I head up our mad team




In the beginning ...

I’m a self-confessed fabric addict.

My passion stems from the moment my beloved ‘Oma’ (my grandma) made an exquisite outfit for my favourite doll when I was just five years old. The mottled shades of turquoise and emerald jostling with the deepest of blues transformed my little companion into an absolute superstar, the envy of all.

‘Oma’ continued to supply me and my dolls with dazzling dresses and gorgeous garments for many years, working on an ancient treadle machine; testament to that generation’s relentless determination and ‘make do and mend’ resourcefulness.

Fast forward and my passion for fabric has only intensified with each passing year. The kaleidoscopic blaze created by a stunning display of vibrant fabrics never fails to take my breath away; transporting me on a journey of endless possibilities.

Grand designs:

I first set out as M-Design Curtains in 2007.

My business grew very quickly and I progressed to my first studio in Gloucester in 2010, moving into two new studios in the Lansdown industrial estate in 2011 to better serve my ever-increasing list of customers.

I started my sewing school in 2009 and we now have a dedicated classroom on the shop premises.

Sue joined me in 2014

SEW’ by M-Design Sewing Studio Studio opened in 2017 at which point we rebranded, calling our online presence ‘Mad on Sewing’ which aptly reflects our passion, personalities and values. We really are cut from the same cloth.

Our crafting credentials:

I’m accredited and certified in a host of specialist skills including:

  • City and Guilds in Soft Furnishing and Design
  • City and Guilds Fashion, Pattern and Cutting and Design
  • Machine embroidery and Design
  • City and Guilds in Millinery


Sue is self-taught. She is an absolute perfectionist at her craft and never fails to impress. We all make sure we keep right on trend by attending online courses as and when we can. This means you really are in safe hands with us and shows just how much pride we take in our craft to ensure our creations are truly flawless and finished to perfection.

How to find us:

Serving Cheltenham, Gloucester and the surrounding area, we are located on the Gloucester Road in Cheltenham, just opposite the train station.

We look forward to welcoming you to ‘SEW!’ By M-Design Sewing studio. Manuela, Sarolta, Sue – the Mad on Sewing team.